Sunday, August 5, 2012

Vintage Advertisements

While browsing in an antiques shop several years ago, my husband and I came upon a number of vintage magazine advertisements. Priced from $4 to $6 apiece, we bought seven of them, intending to frame a few and hang them somewhere in our home (which we have yet to do). 

I enjoy reading ads from the 40's and 50's. The copy is quite humorous -- even silly -- by today's standards. Some of the ads are actually quite sexist, but times were different back then. For example ... this ad for Campbell's Bean with Bacon Soup sends the message that this is a hearty soup made for a MAN! It's also for his wife and his children, however the parentheses around the copy makes it seem like they are an afterthought. A call-out of the copy is below. Note the last two lines which speak to the homemaker: "Try it now, today! Your whole family will bless you!"
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The next is part of a multiple-page General Mills ad from 1947. Designed to look like an article, it shares advice from Betty Crocker on how "mother" can create more leisure time for herself on Sundays. On the right side of this ad are some suggested breakfast options, the first three touting the benefit of cereal. Under the first photo, the caption reads, "New favorite with youngsters: chocolate milk poured on cereal." At the very bottom of the column, below the pastry, it reads, "Top off Sunday breakfast with a fragrant coffee ring from your local bake shop. Your baker and grocer offer a variety of coffee cakes and breakfast rolls made from finest home-type ingredients. Baked foods are low in cost, delicious, high in food value." What a hoot!

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The next ad for Libby's deviled ham and Vienna sausage boasts "Flavor with a lift for he-man meals!" What does that mean? The copy starts with, "That hard worker of yours will bless you aloud for the extra taste thrill Libby's Deviled Ham lends to lunchbox sandwiches." Apparently there was a lot of blessing going on back then for choosing the right meals! Check out the recipe for Vienna Sausage Pie.

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Here's an ad for Kellogg's Corn Flakes suggesting that cereal is an ideal heat-beater. "Mother knows best -- how to beat the heat! For that morning start, she serves cool yet nutritious cereals."
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We also bought a couple of cigarette ads. This one for Kool menthol cigarettes has a P.S. that claims "Kools are so much easier on your throat, lots of folks smoke 'em all the time."

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Lastly, here is an ad for medicated menthol cough drops which not only relieve a stuffy nose and raspy cough, they also stop bad breath thanks to "magic" chlorophyll.

3 comments:

  1. LOVED reading this!!! Especially hard to believe the cigarette ads. I wonder what they'll be saying about our current ads, in the future!

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  2. Love this kind of ads. Great aesthetic!

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  3. I love these retro ads they're so much fun. I cant believe corn flakes have been around for so long, now thats a lasting product!

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